1. Irma Ordonéz

Owner Profile: Irma’s business is also in the square by the Catholic church. Since this is at the entrance to the community and receives deliveries easily, she acts as a supplier to many of the corner stores which run throughout the community.
Business: Pulpería Nano
Employees: 2
Loan Amount: $7935.00
Use of Loan: Purchase of a new freezer.
Add more products to her store so that she can sell more to the corner stores in her area.
Key Strategies for Growth:

1. More variety of product.
2. Seek better wholesale discount on products.
3. Purchase new equipment, including a freezer and cash register.

3. María Edita Contreras

Owner Profile: Maria does not have a location from which she sells, but has a group of stable clients. She sells them clothing, make-up, cellular phones, and other items.
Business: Confecciones Edith
Employees: 2
Loan Amount: $1585
Use of Loan: Purchase of product which offers higher profit margin: make-up, cellular phones, etc.
Key Strategies for Growth:

1. Offer new products.
2. Open storefront in Nueva Suyapa.

4. Wilfredo Ortiz

Owner Profile: Wilfredo Ortiz, 47 years old, married, pastor, father of seven children, living in San Pedro de Catacamas, Olancho.
Type of Business: Manufacturing of concrete blocks for construction
Experience: Due to family tradition, he had dedicated himself to agricultural work. However, four years ago, the crops failed due to lack of water and his son took an interest in learning how to make concrete blocks. One day they decided to start a business making concrete blocks and looked for a manual machine and enterprised the business. Today they work with their family in the small business, together with two people from the community. They have been successful and the business has grown. They are currently renting another manual machine, because the demand has increased and they have to work overtime to keep up with their obligations.
Loan Amount: $1300
Use of Loan: Vibrator machine to make concrete blocks. With this investment, they will produce larger quantities and better quality blocks, which will draw more clients and generate more income for the business.

5. Santos Obdulio Moreno Turcios

Owner Profile: Santos Obdulio Moreno Turcios, 45 years of age, married, father of two children, living in Barrio La Union, Santa Maria del Real, Olancho.
Type of Business: Metal structures workshop, construction of window security bars, doors, gates, garage doors, and all work needing welding
Business Location: Barrio La Union, On the principle paved road, Santa Maria del Real, Olancho
Experience: He began the business thirty years ago and has made his living doing this work his entire life. Ten years ago he decided to sell his equipment and move to the United States to work for a welding company. However, due to difficulties in the company, he decided to return to Honduras six years ago. During these last six years, he has worked to recover his equipment and clientele. Today he has consistent clientele and work. The business is in an accessible location, he has extensive experience and is reliable in his work.
Loan Amount: $1,000
Use of Loan: Purchase of starting materials for design of comfortable metal chairs. This business has a well planned investment and marketing plan.

6. Mirtala Lopez

Owner Profile: Mirtala has owned her business for four years and has been involved in the micro-enterprise program at SCM/Genesis since 1997.
Business: Pulpería y Golosinas Iveth (Corner Store and Snack Bar Iveth)
Average Monthly Profits: $475.000
Employees: 1
Loan Amount: $2115.00
Use of Loan: Purchase of store, outfitting the snack bar, Investing in product and marketing.
Key Strategies for Growth:

1. Publicity and promotion of the products.
2. Offer new products not offered by other corner stores.
3. Look for a discount where she buys product.

7. Reposteria Villa Rica

Owner Profile: Bakery Villa Rica was started by 5 women from Nueva Suyapa about 1 year ago. They met in a cooking training program and intend to cover all of Nueva Suyapa including selling to the smaller corner stores and providing cakes and baked goods for parties, weddings, and other special events. They are currently in the process of getting their business permit, at which point they will be able to begin advertising and opening for regular business hours.
Business: Bakery Villa Rica
Average Monthly Profits: $0, They are investing everything back into the business.
Employees: 6
Loan Amount: $5290
Use of Loan: Costs involved with getting Business permit, Purchase of Industrial Oven, Decoration of the store.
Key Strategies for Growth:

1. Purchase of Equipment-Industrial Oven
2. Legal Operations-Obtain Business Permit from the State of Honduras.

8. Lilian Marilyn Mayorga Espinal

Owner Profile: Lilian has a booth in the downtown market in Comayaguela where she sells clothing. She and her husband work on the business together, rising early to get to the market to get the merchandise out.
Business: Sale of clothing at a booth in the downtown market.
Average Monthly Profit: $318
Employees: 4
Loan Amount: $3,175
Use of Loan: Purchase of Merchandise.
Key Strategies for Growth:

1. Expanding the size of her booth and variety of products.
2. Printing her own T-shirts.

9. Juan Bautista

Owner Profile: Juan opened his business about 1 year ago with his own savings. He provides construction material mostly for contractors within
the community of Nueva Suyapa. He offers corrugated sheet metal for roofs, brick, block, PVC pipe, sand, gravel, nails, screws, etc. He has purchased a large truck in order to deliver large orders.
Business: Hardware Store
Employees: 3
Loan Amount: $4230
Use of Loan: Purchase of truck in order
to deliver large orders of Block, Sand,
Gravel, etc.
Key Strategies for Growth:
Publicize and grow delivery service. Juan with his delivery truck

Owner Profile: Julia has run her snack bar for the last 3 years. She is conveniently located right next to the high school of Nueva Suyapa so she does a lot of business in the afternoon when the students are leaving the school. She used to work in a bank but her business is a lot more profitable for her than her previous job.
Business: Golosinas Julia (Julia’s Snacks)
Average Monthly Profits: $1375
Employees: 5
Loan Amount: $1585
Use of Loan: Construction and decoration of an eating area.
Key Strategies for Growth:

1. Construct a sitting area to accommodate clients who want to eat there.
2. Purchase equipment-Deep Fat Frier

11. Dina Luz Rios

Owner: Dina Luz Rios, 52 years old, Single mother with six children, living in San Pedro de Catacamas, Olancho
Business: Sale of Fast Food and General Groceries, founded five years ago.
Experience: For the last 15 years she has worked in agriculture, but for four years the crops have failed due to lack of water. Five years ago, with loans obtained through a Credit Union with Diaconia Nacional, she decided to build a small business and make products to sell. She started the business, which thanks to the Lord, has grown little by little. To date they are working with only small loans from the Credit Union. Today her business has grown and needs machinery to increase sales.
Loan Amount: $2,300
Use of Loan: Electric Chicken Roaster and Buffet Table
Key Strategy for Growth: These items will increase the sales in the business as there is no other business of this type in the community.

12. Betty Díaz

Owner Profile: Betty has run her business for 20 years, when she took it over from her mother, who had established the business 20 years earlier. Betty grew the business by beginning to sell at fairs, parties and investigating the market of supermarkets. She currently is the sole provider of pupusas for a frozen boxed brand of pupusas called Pupsas Suyapitas. Her business is located in the square in front of a historic
Catholic church, which is a tourist site.
Business: Ricas Pupusas (Pupusas are a traditional Honduran food)
Profits: $5,450.00 (March-June 2004)
Employees: 6
Loan Amount: $8,995.00
Use of Loan: Purchase of new machinery and renting or purchase of land for restaurants.
Key Strategies for Growth:

1. More variety of product.
2. New appliances
3. Open restaurants in Valle de Angeles, Siguatepeue, and San Pedro Sula.

13. Delia Argentina Avila Hernández

Owner Profile: Delia has had her store since 1995. She has been a member of the community banks of SCM/Genesis since 1998.
Business: Pulpería Tres Hermanos (Three Brothers Corner Store)
Average Monthly Profits: $370.37 Employees: 5
Loan Amount: $2115
Use of Loan: Improve appearance of the store. Purchase product.
Key Strategies for Growth:

1. Offer more variety of product.
2. Publicity and promotion of the store and products.

14. Maria Luisa

Owner Profile: Maria Luisa, 52 years old, married, mother of five children, living in Santa Maria del Real, Olancho, HondurasType of Business: Fast Food Sales
Location: In front of the Soccer Field on the main street of Santa Maria del Real.
Experience: For a little over four years, Maria Luisa has been working with loans through Diaconia Nacional, beginning with miscellaneous sales with her husband and supporting her daughter studying Cosmetology. She has prospered in her goals and moved to another group of enterprising women. She decided to open her own fast food business. Her husband will continue with the miscellaneous sales, her daughter is now opening her own Beauty Salon. She is trusting in the Lord that her new business will be blessed.
Loan Amount: $600
Use of Loan: Electric Chicken Fryer and Tank for Gas Stove
Key Strategy for Growth: With this investment she hopes to develop more hygienic products, with better quality and presentation. She plans on selling whole fried chickens.

15. Manuel de Jesús Barahona

Owner: Manuel de Jesús Barahona, 54 years old, married, father of 4 children, elder in the church, living in Barrio Escoto in the community of San Pedro de Catacamas.
Type of Business: Building of wood furniture (wood transformation)
Experience: Since his childhood, he has loved carpentry and began to work in on his own, learning the skill little by little. Soon he acquired the skills to do quality, detailed work, such as build doors, windows, Dining room sets, Dressers, etc. He now has a solid clientele en his community. Up to this point he has worked renting the motor for his electric saw. Many times he has had problems because he was not able to rent the motor when he needed it. But, he trusts that the Lord will provide what he needs.
Loan Amount: $600
Use of Loan: 6 horse power Electric Motor with adaptors
Key Strategy for Growth: With this investment, he will
guarantee the stability of his work, and have the
opportunity to have more pieces of furniture available for
sale rather than only working on commissioned projects.

16. SPECIALTY MEATS SALES AND EXPORTING

Owner: Guillermo Diaz Mendez, 50 years old, married, father of four children.
Business Location: Barrio La Mora, In front of the Municipal Market in Catacamas, Olancho
Type of Business: Sale of Specialty meats and meats for Exportation
Experience: Mr. Diaz worked for 25 years in a meat packaging plant and 10 years ago he started his own meat processing business. He has not been able to expand his business due to difficulties obtaining loans in the formal financial system in his community. However, step-by-step he has grown over the last ten years, achieving a steady clientele in the community and various other Departments in Honduras. He offers preseasoned or marinated meats, ready to serve.
Investment Plan: Electric Meat Slicer to cut Filetes - $900
Meat tenderizer - $400 Instruments to facilitate the cutting and packaging of the meats, offering hygienic products, with a better presentation and ready for distribution to supermarkets and restaurants.
Total Investment: $1,300