Sweet Success: Nathlyn’s Journey from Home Baker to Entrepreneur

After two years of delighting family members and close friends with frozen desserts and baked goods, Nathlyn (pictured left) decided to officially launch her business. Headquartered in Trinidad and Tobago, “Seaton’s Family Delights & Frozen Treats” opened its doors in 2018 and quickly became a hit.  

In addition to selling her products to individual customers, Nathlyn catered for special events. And, as the business grew, Nathlyn secured a long-term contract with a local church to provide breakfast for the men’s group every week. She purchased new equipment to ensure her supply could meet the growing demand. 

Then came the unexpected. 

Starting From Scratch

Covid-19 struck Trinidad and Tobago. In-person gatherings stopped, abruptly ending Nathlyn’s contract with the church. Demand plummeted. In the end, Nathlyn, her husband, and her four children ended up moving to a new city.  

As her family navigated life in a new place, Nathlyn asked God for guidance on how to continue her business. She had lost her customer base, and the lockdown made it hard to connect with her new neighbors. Suddenly, she had an idea. As things turned virtual during the lockdown, so did Nathlyn’s marketing efforts.  

She decided to use social media to her advantage, joining groups on social media to connect to people nearby. Her husband, a professional photographer, helped capture images of her delicious products to entice potential customers. 

Nathlyn’s business was gaining traction again; however, she still didn’t feel confident enough in her abilities to take it to the next level.